The world’s favorite Italian liqueur refreshes its iconic look following launch of new global brand platform celebrating the sweet pleasures of everyday life.
Disaronno, the world’s favorite Italian liqueur, today announces the launch of its new visual bottle identity following the launch of its global communication platform this year, the Dolce Side of Life.
The launch marks a significant milestone for the brand, combining a contemporary evolution of Disaronno’s iconic bottle with a renewed expression of the values that have made it one of Italy’s most recognized and beloved premium liqueurs around the world.
A Contemporary Evolution of an Icon
Inspired by its rich heritage and designed for today’s consumers, the new bottle identity refines and elevates Disaronno’s unmistakable visual codes while preserving the elements that have defined the brand for generations.
Taller, lighter, and brighter, the redesigned bottle retains its iconic silhouette while introducing a more contemporary and premium aesthetic. Key design enhancements include:
- A redesigned square cap featuring a more modern and distinctive look while preserving one of the brand’s most recognizable assets.
- The introduction of Domenico Reina’s embossed signature and a new DD monogram (representing Disaronno & Domenico Reina) as a tribute to the founder whose vision shaped the brand’s legacy.
- A refreshed color palette combining bright gold tones with light blue accents, bringing together heritage and modernity in a more vibrant and contemporary expression.
Created to strengthen consumer recognition and ensure greater consistency across all brand touchpoints, the new identity reinforces Disaronno’s position as a timeless icon with enduring contemporary relevance.
A Global Campaign “the Dolce Side of Life”
Earlier this year, Disaronno unveiled “the Dolce Side of Life”, a global campaign that celebrates the small moments of sweetness, connection, and enjoyment that enrich everyday life.
Inspired by the enduring appeal of la dolce vita, the campaign reimagines the concept for a new generation. Rather than a destination or an aspiration, the Dolce Side of Life presents a mindset, one that can be experienced anywhere, through authentic moments shared with friends, spontaneous celebrations, and the simple pleasures that make life meaningful.
Appearing throughout 2026 with significant media investment, the campaign represents a strategic evolution for the brand, designed to deepen relevance with modern consumers while highlighting the versatility of Disaronno’s signature serves, including the Disaronno Spritz and Disaronno Sour.
The new bottle and campaign will launch across key international markets including the United States, the United Kingdom, Italy, the Netherlands, Canada, Belgium, and Greece, supported by an integrated media strategy spanning online video, connected TV, social media, out-of-home advertising, and influencer activations.
